In the community of Ipswich, a rising star is capturing hearts and headlines. Gout Gout—or “GG” as his classmates affectionately call him—has become more than just another local athlete. His remarkable sprinting achievements have electrified national and global sports conversations, with particular excitement bubbling up right here at home. As a parent with a unique[...]
You know, I had forgotten what it was like. How terrifying it was to put yourself ‘out’ there ‘out’ there. Having worked in media and publicity for the past 20 years, I couldn’t remember a time when I struggled to get on TV, on radio or in magazines and newspapers. It had been my Business[...]
Sometimes Mother Nature can be so thoughtless. You have an urgent media release to get out, a story that is timely with an expiration date but there’s a cyclone, hurricane or typhoon bearing down. Well that’s what’s happening in Queensland, Australia right now. So when, then, will this story – or any other major event[...]
Sometimes it’s so hard to put a vision into words. If only there was an entrepreneurial wand akin to Dumbledore’s pensieve, that not only put breath into old memories but life into new ideas. And yet some business owners seem to have an inbuilt magical spell for turning concepts into creations, while others struggle with[...]
My father once told me that life had no dress rehearsals; that we didn’t get to “do over” a scene we didn’t like or star in more screenings than originally booked. That is, unlike Aussie singer John Farnham (who’s famous for a dozen or so ‘last comeback tours)’, or the never-ending parade of Cats musicals, life –[...]
Many people see a Facebook Business Page Update as a big problem… I’m here to dispell that. Facebook has updated the Business Page layout and now it is possible to customise it a lot more. Now the default layout places video and photos at the top of the page, above the posts. I prefer the[...]
When Facebook announced their quarterly results a week ago, they confirmed that their biggest focus has been putting video first. It’s no surprise that video is on the rise – the number of people “going live” at any time has increased four-fold! So if you’re nervous about live video, Zec Media is here to help.[...]
When structuring your SEO strategy it is equally important to embrace those social channels that can elevate not only your brand presence, but also your website’s ranking. Search engine optimization and social media presence go hand in hand. Social media links are a large component in the search algorithms used by Google to determine whose[...]
It’s not facts and figures handed down from generation to generation – it’s stories. It’s not facts and ‘stats’ that great teachers use to illustrate and accelerate learnings, it’s stories. So why then do so many entrepreneurs withhold and under value the power of their personal story? Because in this fast-paced, competitive market the only[...]