When structuring your SEO strategy it is equally important to embrace those social channels that can elevate not only your brand presence, but also your website’s ranking.  Search engine optimization and social media presence go hand in hand. Social media links are a large component in the search algorithms used by Google to determine whose website meets the search criteria.  Understanding how to use these tools is important in developing a comprehensive web strategy that sews together SEO and social media channels.

Where blogs and social channels meet

We already accept that maintaining a blog for your website is tremendous in assisting the growth of inbound, organic traffic.  Just by using key words in short, sweet, simple blogs you gain the attention from search engines and raise the value of your blog or website. Regular updates provide fresh content to attract customers’ attention. However, did you also know that if you can generate 100 clicks to your website every day with Twitter or Facebook that Google will recognize your traffic and boost you closer to the top of the search results page?

Tweets during peak traffic hours and engaging Facebook posts are great for getting people to notice your brand when they see it. Blogs and traffic get their attention when they’re still searching for the company that will give them what they want. Whether Tweets or blog posts, customers like seeing discounts for their participation in your online presence. They enjoy seeing product information and product giveaways.

Think about it, if you get 50 hits from social media daily and offer daily updates to your company blog, you will be showing the search engine that your website is visited and updated regularly. Using keywords further acquire attention for your website. Optimizing your hits involves tactical planning. Can you see now how SEO and Social Media work together for your business?

Where to find the right information

People aren’t born with knowledge; they obtain it.  No one just “knows” the tricks of social media, they learn them.  One of the more useful tools for Australian businesses is the Sensis Social Media Report.  This report provides those statistics and specific demographics for every major social media player.  For example: 94% of internet users have a Facebook account… and 99% of the 94% is contained within the 18-29 age bracket in Australia.

Facebook uses its own search engine

The average Australian Facebook user accesses the website at least 31 times every week. That averages out to slightly more than 4 times per day. These are the types of things that you need to know before you begin to formulate your plan.  Learning when your customers’ peak hours are being necessary if you intend to use social media to attract and maintain customers. Combing the tactics of using social media and search engine optimization, can boost your website’s presence and drive traffic in its direction, both in Google searches, and through social channels.