Social channels are the future of communication. Today’s world is all about fast and convenient. The modern human wants the world at their fingertips and will download a way to make that happen. Like it or not, people are more apt to meet on a dating site today than in a bar, and whether or not someone orders their favourite meal from your business while tapping their smartphone as they run down the street to catch transit will depend on[...]
There was a fashion article recently about the impact of social media and how pictures particularly can be used to tell stories that will affect how people view your business or brand. Instagram is like a mobile magazine that captures attention with images that have the power, if done well, to create a visceral response and emotional reaction. Instagram, Facebook, Snapchat, and Twitter are all methods of micro-blogging that are wildly popular because they condense a message into a portion[...]
It’s not facts and figures handed down from generation to generation – it’s stories. It’s not facts and ‘stats’ that great teachers use to illustrate and accelerate learnings, it’s stories. So why then do so many entrepreneurs withhold and under value the power of their personal story? Because in this fast-paced, competitive market the only true distinction, the only unique difference between you and your competitor – is the tale of your personal journey. Yes so many business owners feel[...]