In the community of Ipswich, a rising star is capturing hearts and headlines. Gout Gout—or “GG” as his classmates affectionately call him—has become more than just another local athlete. His remarkable sprinting achievements have electrified national and global sports conversations, with particular excitement bubbling up right here at home. As a parent with a unique insider’s perspective—my son shares a classroom with this young sensation—I’ve witnessed first-hand the buzz surrounding GG’s extraordinary talent. Sports have always been a powerful metaphor[...]
You know, I had forgotten what it was like. How terrifying it was to put yourself ‘out’ there ‘out’ there. Having worked in media and publicity for the past 20 years, I couldn’t remember a time when I struggled to get on TV, on radio or in magazines and newspapers. It had been my Business Owner Secret Sauce. But then ‘Big Magic’ hit last month, suddenly and unexpectedly while sitting in a convention in Phoenix. There in a room with[...]
Client: Naomi Ferstera, Exercise Physiologist Link to Original Article Also published in almost 20 regional newspapers around Qld and NSW.
Sometimes Mother Nature can be so thoughtless. You have an urgent media release to get out, a story that is timely with an expiration date but there’s a cyclone, hurricane or typhoon bearing down. Well that’s what’s happening in Queensland, Australia right now. So when, then, will this story – or any other major event – run out of ‘puff’ and open the door for your story opportunity? Because there is an ‘opening’ and it’s coming soon. Now I write[...]
Sometimes it’s so hard to put a vision into words. If only there was an entrepreneurial wand akin to Dumbledore’s pensieve, that not only put breath into old memories but life into new ideas. And yet some business owners seem to have an inbuilt magical spell for turning concepts into creations, while others struggle with an endless highlight reel of unactioned genius. So how then to turn imagination into reality? Well the first step is research. Action always trumps fear,[...]
My father once told me that life had no dress rehearsals; that we didn’t get to “do over” a scene we didn’t like or star in more screenings than originally booked. That is, unlike Aussie singer John Farnham (who’s famous for a dozen or so ‘last comeback tours)’, or the never-ending parade of Cats musicals, life – unlike a show – is finite. Life has an expiration date. It sounds rather depressing and truth be told I’m only writing about this because[...]
Many people see a Facebook Business Page Update as a big problem… I’m here to dispell that. Facebook has updated the Business Page layout and now it is possible to customise it a lot more. Now the default layout places video and photos at the top of the page, above the posts. I prefer the current posts to be at the top of the page so that people don’t have to scroll a long way down to find what I[...]
When Facebook announced their quarterly results a week ago, they confirmed that their biggest focus has been putting video first. It’s no surprise that video is on the rise – the number of people “going live” at any time has increased four-fold! So if you’re nervous about live video, Zec Media is here to help. What does this mean for small business owners? Well, as always, it is good to get in early to maximise the effectiveness of your marketing.[...]
When determining how to use social channels to improve traffic to your website or create a brand strategy, it’s apparent that SEO and Social Media go hand in hand. Consultants usually start with defining business goals, then associating those goals with specific social channel or SEO tactics. It doesn’t do anyone any good to just jump on Facebook and call it a day. You have to understand why you’re on Facebook. Within the digital marketing community, however, there is much[...]
When structuring your SEO strategy it is equally important to embrace those social channels that can elevate not only your brand presence, but also your website’s ranking. Search engine optimization and social media presence go hand in hand. Social media links are a large component in the search algorithms used by Google to determine whose website meets the search criteria. Understanding how to use these tools is important in developing a comprehensive web strategy that sews together SEO and social[...]